Story One. ”Name Shouldn’t Be Sold.” Mark Cuban, owner of the NBA’s Dallas Mavericks, recently offered WGN Chicago radio sports-talk host David Kaplan $50,000 to change his name legally to “Dallas Maverick.” When Kaplan politely declined, Cuban sweetened the offer. Cuban would pay Kaplan $100,000 and donate $100,000 to Kaplan’s favorite charity if he took the name for one year. After some soul searching, and being bombarded by e-mails from listeners who said he was crazy to turn down the money, Kaplan held firm and told Cuban no. Read More